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Our Demographic

Our audience is affluent, educated, and influential. According to USEF, the governing body of equestrian sports, the equestrian industry generates spending of nearly $40 billion annually. USEF describes is members (which includes athletes, owners, trainers, and spectators) as:

  • 85% female
  • 66% have a college degree
  • Average Income of $285,000
  • Average net worth of $955,000
  • Own an average of four horses
  • Average home value is $600,000
  • 45% rent cars
  • 60% own horse trailers
  • 50% use transportation for horses
  • 22% own two or more homes
  • Own three vehicles
  • 40% own a farm; 66% of those are 10+ acres

Let Us Design a Package for You

We can tailor a package that fits your marketing goals and budget. Reach out and we’ll be in touch shortly!

Susie McMichaels, Sponsor Relations Manager
(636) 542-3591

Let's talk about engaging with athletes, professionals, and spectators at DMG horse shows!

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